Otono announced today it has changed the name of its Ready SIM patented self-activating wireless service to ZIP SIM as part of an increased focus on ease of activation and customer privacy. The name change reflects a strategic shift to focus on the product’s main attribute, which is quick service activation through the company’s patented self-activation process.
You just need to simply insert the SIM, send a text message to 7850 with your US zip code to instantly activate the SIM, and you will be assigned a local phone number and start the plan right away. You need not have to approach any dealer, website, or customer service representative and fill up lengthy application forms to activate the service
With the relaunch, ZIP SIM now offers the ability to change phone numbers twice after initial activation, as well as an enhanced focus on convenience and privacy. In addition, from now until April 30th, Otono is offering a 30% off Relaunch Promo Discount by using the code “ZIPSIM30” at check-out.
Commenting on the launch, Oren Chervinsky, VP Global Sales & Marketing for Otono revealed that in the current privacy sensitive environment, ZIP SIM provides a unique and robust solution. Chervinsky said that both corporations and individuals alike initially flocked to Ready SIM for the ease of activation, but were surprised and excited by the security and privacy included.
The travel SIM choice for Fortune 500 companies sending employees to visit offices in the US, as well as business travelers and vacationers, ZIP SIM has also seen a surge in use by younger customers (between the ages of 18-35) who are
expressing a growing concern with privacy and those without credit.
Some of the other new ZIP SIM users include mobile work teams, emergency responders, law enforcement, political campaign offices, press, military personnel, and web and app developers. Everyone loves the simplicity and self-
management that the ZIP SIM wireless service provides.
ZIP SIM is also available at numerous trade shows, including Telecom Expense Management Summits, Mobility and Telecom Conferences, and developer and gaming events. The company is also partnering with members of the travel industry, including hotel, airline, and taxi and limousine companies who wish to provide their guests and customers with instant access to reliable cellular service on arrival in the US.
“As such, we will continue to put customer privacy at the core of our business while being 100% compliant with government regulations for the wireless industry,” adds Chervinsky.
The ZIP SIM website, zipsim.us, will be available to place orders for ZIP SIM cards and purchase of long distance add-ons or top ups. Moreover, customers with a Ready SIM will still be able to activate once they arrive in the US by calling ZIP SIM Customer Care at 1-877-273-3540. All customer account information and order history is automatically transferred to the new ZIP SIM website.
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