Flipkart has shelved the Ping service and replaced it with useful ‘user to seller’ chat. Launched by former product officer Punit Soni, who quit Flipkart in April, the chat feature enabled the company to add social elements to its platform to get users to spend more time on the app.
The company also discontinued the image search functionality, which enabled users to browse for similar products based on images they upload on the site.
Commenting on the development, a Flipkart spokesperson disclosed that the company will be pivoting its user to user chat- Ping by launching the pilot for ‘user to seller chat’ and ‘user to customer care’ chat.
Flipkart is struggling to compete with its arch rival Amazon eversince the US-based giant decided to raise frsh investments worth $3 billion (roughly Rs. 20,227 crores).
The spokesperson, who refused to divulge the identity, said that the latest move is aimed to simplify online shopping. The company hopes that with user-seller chat, customers will be able to clarify doubts instantly with the seller to avoid problems associated with returns.
The new system will help customers to contact the respective sellers about their product related queries, prior to buying the final product.Previously, Snapdeal also launched a similar chat-based model to allow sellers to connect with buyers through ‘Shopo’.
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