Snapdeal, Myntra and Aditya Birla in top race to buy Jabong

It looks like India’s popular online apparel retailer, Jabong is running out of cash. Investors are hesitant to add more fuel to the company. With diminished profits in a gloomy e-commerce sector, Jabong is all set to sell out the company.

Accorcing to reports, Snapdeal, Myntra and Aditya Birla group are in a top position to buy the company. We expect Snapdeal to go any miles to buy the company since the company will be able to add plenty of catalog to their ever growing list.

It remains to be seen whether Myntra will buy the company since they are also struggling to earn profits. Recently, Myntra moed out from the app only sale to desktop based in a silent mode.

Amazon already has a wide range of Apparel and Footwear inventory and hence they will unlikely invest money in Jabong. Ever since Amazon entered Indian market, they never purchased any other company. Flipkart came forward to buy the stuggling Myntra.

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Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at