According to IDC, Huawei has become the leading smartphone manufacturer in the country with over 17 percent market share in Q2 2016. The company has shipped 19.1 million handsets in the quarter, compared to 16.6 million in the same quarter last year.
While Oppo and Vivo occupied the second and the third positions with 16.2 percent and 13.2 percent share respectively, Xiaomi and Apple was shunted out to the fifth place. Both Oppo and Vivo managed to increase the market share considerably. However, Xiaomi shipments fell by 28.4 percent and Apple by 31.7 percent.
Commenting on the IDC report, Xiaohan Tay disclosed that the success of Huawei, OPPO, and vivo in the market can be attributed to their concerted effort to build their brand and aggressive marketing to attract the consumers, along with the focus on product differentiation.
Previously, Xiaomi began the pattern of offering its smartphones online and different merchants soon stuck to this same pattern and made their own particular online brand. However, after sellers saw OPPO’s prosperity with its R9, they likewise began riding on the pattern of procuring VIP endorsers to speak to their image and claim more to the youthful group.
more recommended stories
LG Judy with Snapdragon 845 processor to unveil in June 2018
With just a few days left.
Xiaomi Mi TV 4, Portronics Yogg HR, Cortana and LG remote: Weekly Highlights 2
Xiaomi has launched Mi TV 4.
Essential Phone, Nokia 7 Plus, JioPhone on Amazon: Weekly Highlights 1
Essential Phone is now available in.
Celkon Uniq with 16MP rear camera launched: Specifications and Price
Celkon has launched the budget-friendly Celkon.
BSNL confirms 4G mobile services launch in Arunachal Pradesh
BSNL has confirmed the roll out.
Essential Phone Halo Gray Variant With Amazon Alexa Launched
Essential has released Halo Gray color.