UCWeb has released a powerful and engaging TVC for 9Apps, which is India’s leading provider of android apps and games. The TVC is part of the brand’s anniversary. The TVC revolves around celebrating September 9 as the day with biggest deals on the app store.
The advertisement is part of the reflection and visualization about how 9Apps users feel about the promotional offers on 9Apps. Moreover, a crazy visualization has been added to number 9 to make the date memorable.
Commenting on the launch, Debarpita Banerjee, President North & East, FCB Ulka revealed that it has been great fun challenging the status quo in the app store category.
Banerjee said that 9Apps opens up a whole wide world of options and surprise discoveries for users who are currently surfing different app stores to discover and download new and useful apps. We want to shift the whole experience from just ‘apping’ to 9Apping.
On September9, 9Apps conducted a Fans Festival for its highly-active online community in the capital. The company roped in Bollywood Actor Ayushmann Khurrana, popular playback-singer Neha Kakkar and YouTuber Bhuvan Bam of BB ki Vines fame to be part of the event. Furthermore, leading bloggers, influencers and 9Apps fans were also part of the event.
Recently, 9Apps announced its foray into the lucrative e-commerce space in India, offering multiple and exciting new features on its app for shopaholics. The latest move by 9Apps was aimed to target 250 monthly active users to provide the popular Android marketplace a first-mover advantage amongst play stores.
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