LeEco crossed all limits by setting Rs. 200 crore benchmark in the first online Diwali sales


LeEco is happy for all good reasons. The company managed to reach Rs. 200 crore mark with sales of 200,000 Superphones, 1800 SuperTVs and 500+ accessories across all four online platforms. In addition to Flipkart, Amazon India and Snapdeal, the company also got record sales via its own e-commerce portal, which is LeMall.com.

In a statement, LeEco revealed that the company sold 200,000 superphones (Le 1sEco, Le 2) including 1800 SuperTVs across all online platforms in the last five days, making many notable records.

Flipkart Big Billion Days

LeEco was one of the best-selling brands on Flipkart owing to a huge surge in user response during Flipkart’s Big Billion Day sales. LeEco Le 2 continued to top the popularity charts by becoming one of the leading smartphone model on Flipkart in the price range of Rs. 12000. Since the seller provided Rs. 1500 discount, it got wide attention among customers. Meanwhile, Le Max2 became the best-seller android phone with Snapdragon 820 processor in the price range of 15-18K.

Commenting on the landmark achievement, Atul Jain, COO, Smart Electronics Business disclosed that this indeed is a significant achievement for us given that as a brand we are still less than a year old in India. Our users’ response is humbling and we are now in mission-mode to bring more innovative products at disruptive prices that enhance peoples’ lifestyles.

Exchange and Cashback offers worked very well

Promotional gambits like product exchange and cash back offers are undoubtedly great incentives but ultimately an Indian consumer makes his choices based on product quality and value for money propositions. LeEco India is happy to know about the fact that their superphones continue to be te top selling product in the entire shopping segment.

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We would also like to extend gratitude to our partners Flipkart, Amazon India and Snapdeal for their tremendous support in making this success possible, added Jain.

As part of the festive offers, LeEco extended attractive discounts and deals on its SuperPhones and SuperTVs that were undoubtedly a big draw. The main reason behind the overwhelming response to LeEco Superphones and SuperTVs is mainly attributed to pre-loaded LeEco Membership Program, high-end specs and disruptive pricing.

LeEco has built a strong reputation for itself in India by bringing in cutting-edge technologies through its products that have carved a niche for themselves in the market. It will surely be interesting to witness the newer ways in which LeEco will reshape the consumer technology landscape in India, in the coming months.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com