According to Ola, the unique #DoYourShare campaign has substantially reduced carbon emissions and has seen great traction. The two-week long campaign was initiated last week with an objective of reducing 1200 tonnes of carbon emissions across Delhi, Bangalore and Mumbai.
The Ola ‘Billboards’ installed at prominent junctions in the three cities are tracking and displaying carbon emission levels saved in real-time by commuters using ‘Ola Share’. The billboards have been installed at Cyber City in Gurugram, Delhi NCR, Telli Galli in Andheri, Mumbai and Near the Domlur Flyover, Bangalore.
Delhi NCR is currently leading with a reduction of 202 tonnes of carbon emissions so far, followed by Bangalore at 200 tonnes and Mumbai at 192 tonnes. Ola evaluated the collected data from August 3 to 9 till 10 AM.
Launched in association with the World Resource Institute (WRI), Ola’s #DoYourShare campaign has been gamified for the three cities to compete against each other for a green, sustainable and congestion-free city.
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