Tesla should not use Autopilot in advertising, says Germany

Alexander Dobrindt, German Transport Minister has asked Tesla (TSLA.O) to stop advertising its electric vehicles as having an Autopilot function as this might suggest drivers’ attention is not needed

Confirming the report, a spokeswoman for the ministry said the Federal Motor Transport Authority (KBA) had written to Tesla to make the request.

It can be confirmed that a letter to Tesla exists with the request to no longer use the misleading term Autopilot for the driver assistance system of the car

A Tesla spokeswoman revealed that the Autopilot term, describing a system operating in conjunction with a human driver, had been used in aerospace for decades, and that the company had always made it clear to customers that the assistance system required drivers to pay attention at all times.

“Just as in an airplane, when used properly, Autopilot reduces driver workload and provides an added layer of safety when compared to purely manual driving,” she added

According to the BamS report, in order to prevent misunderstanding and incorrect customers’ expectations, we demand that the misleading term Autopilot is no longer used in advertising the system.

Tesla’s Autopilot has been the focus of intense scrutiny since a Tesla Model S driver was killed while using the technology in a May 7, 2016 collision with a truck in Florida.

Source: Reuters

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Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com