Myntra announced the launch of its first-ever Fashionotsav as part of Diwali to usher in the festive season on October 22 to 23. Bringing the finest range of traditional and ethnic wear on its platform to suit a variety of auspicious occasions, the Fashionostav positions Myntra as the ultimate shopping partner for all the festive needs.
The Myntra Fashionotsav is aimed at making people connect with their cultural roots while embracing the festivities of the season. To engage with customers across all mediums, Myntra has designed a 360 degree campaign.
The month-long celebration began with the launch of a new brand campaign, highlighting the range of ethnic and festive wear and the convenience of shopping on Myntra, with the tagline,’Iss baar sirf tyohar manao, shopping Myntra pe chod do’.
As a part of Fashionotsav, Myntra will also host the biggest fashion sale of the season showcasing its festive collection on October 22 and 23. The sale will feature collections from several brands including Nike, Forvever 21, Mango, Catwalk, Jashn as well as Mytra’s own brands such as Roadster, Anouk, Dressberry, HRX with discounts ranging from 50% to 70%. The company expects 6x sales during the two-day sale.
Commenting on the Fashionotsav campaign, Gunjan Soni, Myntra’s CMO & Head, International Brands Business disclosed that while Myntra has established itself as the foremost destination for fashion, the Fashionotsav showcases our ethnic wear collection.
In keeping with this theme, we have designed a unique festive campaign to celebrate the spirit of the season by encouraging people to revisit their traditional roots. This is the first time we have engaged customers across several touch points, adds Soni.
In the run up to Diwali, Myntra will continue the campaign with the Ethnic Week from October 24 to 31 where people across the country will be encouraged to wear ethnic clothing through a range of promotions and activities such as engaging with corporates to host an ethnic day in their office.
The week long celebrations till Diwali festival also feature tie up with a leading airline to provide a makeover or style tips to air hostesses, newsroom takeovers. Here, news anchors will be styled by Myntra stylists, outdoor campaigns as well as contests for customers.
