Google acquires Eyefluence to step into Virtual Reality department

According to sources, Google has acquired eye-tracking company named Eyefluence in a bid to foray into the Virtual Reality space. Google has picked a core technology that might move its virtual reality (VR) ambitions closer to the masses.

Commenting on the acquisition, Eyefluence disclosed that they are joining hands with Alphabet Inc. The company is working to enable eye movements to control digital screens. The company is still in its infancy since it has been incorporated just three years back.

Meanwhile, Eyefluence had reportedly raised $21.6 million in funding without disclosing the actual amount for which Google purchased the company. Eyefluence was founded by Jim Marggraff. Interestingly, he is the creator of the pioneering LeapPad tablet computer

The rampant use of functional eye-tracking mechanism is gaining great attention in the VR and AR field. It works in such a way that digital images interact with the physical world as if real. However, the company have to overcome few issues such as latency, which they are working upon.

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Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at

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