Myntra has entered into an exclusive online partnership with famed international casual fashion brand, Esprit. Renowned for its effortless style with a sunny California attitude, laid-back tailoring and attention to quality, Esprit will launch its latest collection exclusively online on Myntra.
Esprit’s casual wear range offers apparel for both men and women on the platform. With clothing like roomy tops,
sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and uncomplicated-in-cut blazers, the brand offers an expansive choice for shoppers. The all new winter wear collection by Esprit aspires to revive 90s fashion and sports luxe in a selection of 405 different styles.
Responding to media, Gunjan Soni, CMO and Head International Brands Business, Myntra disclosed that Esprit is a truly international fashion brand with global appeal. Moreover, it has a brand ethos that exemplifies comfortable fashion.
Myntra is happy to forge an alliance with Espirit with great pride and will help them to make the e-commerce portal the de-facto destination for International fashion in India.
Commenting on the partnership, Guillaume Thery, General Manager Asia-Pacific, Esprit revealed that Esprit has built strong brand equity among shoppers in India over the years as they have come to appreciate the comfortable, high-quality fashion that we celebrate.
With the rapid surge in the growth of the online shopping medium and the expansive market of India, it was essential to work with the segment leader in taking our brand development to the next level.
Established in San Francisco in 1968 as an international fashion brand representing style and quality, Esprit has served a generation of people who wanted to live their lives in a special way. It is an inclusive brand, inspired by real people and emotions, is daring, creative, passionate, free spirited, unconventional and unique. Esprit offers casual fashion with the perfect quality and outstanding value for money under Casual, Collection and edc.
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