LeEco inks partnership with AT&T to foray into video streaming service DirecTV Now

LeEco

LeEco has established strategic partnership with AT&T to include the telecom giant’s new video streaming service DirecTV Now. This is a big leap for the future growth of the LeEco’s open strategy in content offerings.

Beginning December 1 through December 5, US buyers of LeEco’s Superphones and SuperTVs can look forward to a 12- months complimentary subscription to DirecTV Now.

Commenting on the partnership, Danny Bowman, Chief Revenue Officer for LeEco North America disclosed that the company will continue to bring to life our vision of a connected ecosystem that puts content at the center of the experience. With today’s announcements, we are making our premium products and the best content even more accessible

DirecTV Now has the entertainment experience you love, with more TV freedom designed for your lifestyle
Brad Bentley, EVP of Marketing, AT&T Entertainment Group

Bentley said that AT&T is excited to offer LeEco customers a new way to enjoy the best in TV and video content.

LeEco strives to provide breakthrough experiences through an open, integrated ecosystem of streaming content, enabled by its Internet and cloud platform, and a wide array of next-generation connected smart devices. The company was recently named one of Fast Company’s 2016 Most Innovative Companies.

The company is taking a similar path in India to bring the best experience for users with growing entertainment offerings that include the biggest names in the streaming video, movie and music industry.

LeEco’s Indian user can already enjoy a content library of over 2,000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs, and more than 50 concerts.

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LeEco superphones in India comes with free 12 months of video subscription through which customers can enjoy content anytime.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com