Vodafone India is offering gaming enthusiasts a new destination Vodafone U Game-a-Thon, as part of the first ever 15-day online gaming fest in the country. Available on Google Play Store, the gaming extravaganza kicked off on December 1, and includes several gaming categories including sports, simulation, puzzles, among others.
Vodafone U is a first of its kind, lifestyle proposition designed especially for Young Indians. Vodafone U goes beyond the conventional tariff package. It offers an array of telecom and non-telecom benefits that are best suited to, and complement the dynamic lifestyle of today’s youth.
Commenting on the launch of Vodafone U Game-a-Thon, Siddharth Banerjee, National Brand Head, Vodafone India disclosed that Gaming is an identified passion point amongst today’s youth. The recent reports indicate that in the digital era, games are the second highest engaging category in India after chat apps. Vodafone U Game-A-Thon is a unique platform where our customers will get a choice of 18 indie games to indulge and enjoy.
Vodafone U customers can participate in the Vodafone U Game-A-Thon from December 1, 2016 to December 15, 2016. You can pick a choice of 18 games that are available in U mode across 6 categories such as Action, Cricket, Adventure, Racing, Puzzle, and Strategy.
Just like shopping festivals conducted by e-commerce portals, Vodafone U is the first ever online Vodafone U Game-a-Thon in India. You can play from a wide range of 18 games available from Google Play Store in Vodafone U mode. You can win cool prizes on a daily basis.
Being one of the largest telecom infrastructure provider, Vodafone has aggressively invested in helping developers build successful App businesses. Hence, to provide a fillip to the ecosystem, Vodafone partnered with the top 18 game developers in India to design an unique Game-a-thon initiative.
You can win prizes either daily or at the end of the gaming festival. There will be one winner per game per day. If you win, you will be able to receive a Vodafone U hamper with a pair of Sony U Branded headphones. The final prize given at the end of the Vodafone U Game-a-Thon will be a Vodafone U hamper with a Google Pixel smartphone.
Vodafone U Game-a-thon is currently live and has already driven more than 1M downloads. With a huge youth market, the potential for gaming to grow even further is huge and Vodafone is committed to evolving the gaming ecosystem in India.
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