Vodafone M-Pesa PAY launched to bridge the divide among merchants and customers

Vodafone M-Pesa Pay
Suresh Sethi - Business Head, Vodafone M-Pesa and Sunil Sood – Managing Director & CEO, Vodafone India during the launch of Vodafone M-Pesa PAY - an easy and ready to use digital payment solution to enable merchants and retailers to receive payments from their customers without any exchange of cash.

Vodafone India has announced the launch of Vodafone M-Pesa PAY. The M-Pesa PAY is an easy and ready to use digital payment solution to enable merchants and retailers to receive payments from their customers. If you are a retailer, you will be able to perform business without any exchange of cash.

To work with Vodafone M-Pesa PAY , retailers and merchants simply have to download Vodafone M-Pesa app and register for Vodafone M-Pesa PAY as a merchant. Once registered, they can notify individual customer to make the payment due. Customers just need to click on the notification and make payment digitally using their M-Pesa wallet, bank account and debit or credit card.

If you are a customer, you need not have to worry because the entire transaction can be done in a completely seamless, worry free and secure manner.

Commenting on the launch of Vodafone M-Pesa PAY, Sunil Sood, MD & CEO at Vodafone India disclosed that the Prime Minister Narendra Modi has set forth the vision of a Digital India and a cashless economy. As a responsible corporate citizen, we are fully committed to playing our role in fulfilling this vision.

We started our journey towards enabling financial and digital inclusion in 2013 with the launch of Vodafone M-Pesa and have since made considerable progress by successfully establishing a franchise of over 8.4 million customers and nearly 130000 outlets across the country.

With the launch of Vodafone M-Pesa PAY, we are accelerating this journey by creating a platform for merchants and retailers to easily embrace digital payments and also encourage their millions of customers to pay via digital currency.

Vodafone has undertaken a cross country awareness drive to educate and integrated retailers, merchants and consumers to start using Vodafone M-Pesa PAY, as the preferred solution for receiving and making payments. Vodafone has taken advantage of its countrywide telecom distribution footprint to drive the adoption of digital payments and usage of Vodafone M-Pesa PAY amongst the retail and trading community. The company is planning to adopt M-Pesa Pay not only in urban but also rural areas.

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Vodafone M-Pesa has pioneered numerous digital payment initiatives in India while associating with several government initiatives and developmental sector organisations. These include:

  • Direct benefit transfer in 10 states to genuine beneficiaries via subsidy, pensions or support
  • Enabling cash collection across 450 locations in Andhra Pradesh, Telangana, Gujarat, Karnataka and Tamil Nadu for Water Health India
  • Disbursement, collection and digitization of loans in 22 locations for partnering with MFIs such as Bharat Financial Inclusion Limited (erstwhile SKS Microfinance) and Muthoot MFI
  • Facilitating payments to artisans for Jaipur Rugs, India’s largest rugs manufacturer

Vodafone M-Pesa is the ideal digital wallet for everyone for it is available both as an app and also in USSD mode via short code *400# for all mobile phone subscribers to access and use. It empowers users to digitise cash, make payments for utilities, undertake transactions such as bill payment, recharges, remit to family and friends and/or withdraw cash at their convenience from nearly 130000 touch points across the country.

Users of Vodafone M-Pesa digital wallet enjoy a variety of benefits when they pay bills, shop and undertake select transactions. This includes up to 5% cash back (up to a maximum limit) for new customers for 3 months, attractive cash back offer of up to Rs. 500 from shopclues.com on select merchandise, 0.75% cash back on payments made to purchase petrol and full talk time on Vodafone prepaid packs of select denominations.

Moreover, person to person remittance (transferring money to a mobile number) and loading the wallet though any online mode – credit/debit card and internet banking is completely free.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com