Boltt has officially launched its revolutionary Advanced Fitness Wearables, and an AI enabled Mobile Health Application at a press conference held during CES 2017. The company has launched connected shoes, band, stride sensor, fitness trackers including a virtual health assistant named “B”. Moreover, the company also announced the launch of a custom group fitness platform exclusively designed for schools and health clubs.
During CES 2017, Boltt also launched a powerful tech-enabled sports training platform called Specialised Sports Performance (SSP) to enable faster recovery and well-being. Interestingly, Sally Edwards and Mark Steele joined the launch event at CES 2017. While Edwards is the running expert and founder of Heart Zones Inc, the Steele is a sports scientist and Biokineticist from South Africa.
Commenting on the launch during a joint presser, Arnav Kishore & Aayushi Kishore disclosed that the main aim of the Boltt wearables is to revolutionize the fitness and training space. Moreover, the combination of cutting edge health monitoring technology stands out in each product, giving a powerful digital experience to the user.
Equipped with energy bounce back, the Boltt connected shoes provide added functionalities such as impact absorption, supportive cushioning balance and balanced gripping ground control for a comfortable and natural movement. It ships with a Stride Sensor that comes embedded inside the shoes. The sensor can be clipped on any shoe or be worn with the help of an ankle band. If you wear the shoe, you will be able to analyze performance metrics for sports such as Soccer, Rugby, Hockey and other field sports.
Integrated with the virtual assistant called B, the Boltt Mobile app interacts with the users and provides real-time voice coaching & interactive feedback on health and training, throughout the day. Furthermore, the mobile app automatically converts Boltt wearables into hearables.
Responding to media queries, Arnav Kishore, CEO & Founder, Boltt Sports Technologies revealed that the triple-threat fitness systems manufactured by the company have been demonstrated at CES for the first time. The main purpose of the company is to change the regular fitness regimes and upgrade it with a combination of new-age thinking and technology.
In a statement released to the press, Aayushi Kishore said that the plan is to take the Boltt wearables mainstream by tapping fitness chains, sports academies, corporates, schools and insurance companies. Moreover, the newly launched Boltt wearables can also be purchased from retail stores across the US, Asia, and Europe.
Since the company is based in India, it will be interesting to see whether the company establish partnerships with Amazon and Flipkart to sell Boltt wearables. Based on the reports, Boltt wearables will be available for pre-order by the end of January via Kickstarter.
