Apple Pay will officially launch in Ireland on March 7. Touted as a mobile-based payment service, the Apple Pay is expected to hit Germany, Italy, and Taiwan in 2017. According to reports, the service will launch in Taiwan towards the middle of 2017 followed by rest of the world.
Based on a report published in 9to5Mac, the Apple Pay has established a partnership with UlsterBand and KBC to provide payment related services and offerings. You should note that the company has entered into a deal with multi-national banks in other countries.
As of March 7, Apple Pay is supported in 13 countries including Spain, where the service was launched in December 2016. Dubbed as a highly popular service in the United States, the Apple Pay is one of the most trusted mobile services.
In India, the emergence of mobile payment platforms such as PayTm, FreeCharge, and MobiKwik are fast becoming popular due to a big push by Prime Minister Narendra Modi as a result of Demonetisation.
After November 8, the market share of mobile payment services increased to nearly 200 percent since many business establishments have started to make use of them as an alternate payment method for a cashless world. The Government itself launched BHIM app to push digital transactions without any fees. The technology is changing in India as well, and we expect the launch of premium services such as Apple Pay by the end of 2017.
