HMD Global, the company which owns the rights for 10 years for the popular Nokia brand is scheduled to launch Nokia 105 at Rs. 999 for the single SIM variant. Touted to tap the feature phone segment, the Nokia 105 will hit the retail shelves on July 19. If you need to buy a dual SIM variant of the handset, you need to pay Rs. 1149.
Commenting on the launch, HMD Global CEO Arto Nummela disclosed that voice and text connectivity is important for many people even in the digital world. He added that nearly four billion people are currently offline and unable to reap the rich benefits of the economic and social development opportunities of the internet.
Specifications wise, the Nokia 105 is equipped with a 1.8-inch display, ergonomic design, enhanced battery life in addition to a tactile island keymat. The weight will be less than the Android smartphones and you will find it easy to carry during traveling.
Nummela said that more than 400 million feature phones are sold in 2016 globally. Based on reports, over 1.3 billion users across Asia and Africa still make use of feature phones because of their small size and simplicity. He also stated that Nokia is committed to delivering devices to enable people across the world to establish a credible base in the mobile communication.
According to a report published by IDC, the total number of feature phone shipments has hit 29.7 million units when compared to smartphones, which stand at 27 million during Q1 2017. We can infer that when the smartphone industry has grown up substantially, the market share of feature phones also grown at a rapid pace.
HMD Global is planning to introduce not only Android smartphones but also feature phone in a bid to capture the competitive mobile industry. Moreover, the company is also working to take over competition from Apple, Samsung, Xiaomi, and others. However, Nokia will find it hard to compete with the bigwigs because of the absence of an online presence for feature phones.
