Sony has yet to make its mark on the mobile industry. And while it may not get the big break that it is looking for with its upcoming smartphone, the Tokyo-based tech giant may turn heads with Zeus.
It was in 2015 when Samsung first released its Galaxy S6 Edge. It was the first phone that used a dual curved screen display. The design soon became the inspiration for other smartphone lines including Huawei’s Mate 9 and Vivo’s Xplay5 Elite. Even Apple’s upcoming iPhone 8 is rumored to use a curved screen display. According to CNBC, the California-based company has ordered a lot of components so that it has the capability to mass produce the new iPhone, as well as study flexible OLED displays. Apple, however, has yet to release prototypes with a flexible display.
Jumping on the bandwagon, Sony seems to be developing its upcoming smartphone Zeus with a curved screen display as well. The smartphone’s design was conceptualized with the help of TechDesigns and the Steel Drake.
Zeus biggest selling point seems to be its front-facing camera, which will pack 13 megapixels. The battery for the phone is also huge, having a 3500mAh capacity. In terms of hardware, the phone will have a 6GB RAM paired with 128GB ROM, which can be upgraded to 256GB. It will also be run on a quad-core Snapdragon 821 processor, and use Android 7.0 Nougat OS. Zeus seems to have combined the best features of all the smartphones available on the market and combined it into one, powerful device.
As previously mentioned, Sony has yet to produce an indelible smartphone that resonates with the mass market, so it’s not surprising that the company is putting a lot into the upcoming Zeus.
Compared to other phones such as the Note or Mate, Sony seems to have chosen its new phone’s name to honor the infamous Greek God of all gods.
Zeus is a name that signifies strength and leadership, which seems to be the direction that Sony wants to take with its latest range of smartphones. Because of the Greek God’s popularity, the mythical character has become extremely popular in today’s culture. He’s the father of Wonder Woman, a film that gained significant praise at the box office for breaking new ground for female superheroes.
The name is also used to market digital titles such as the hugely popular Zeus slot game released by gaming platform Slingo. Just like Zeus has done in movies and digital games, Sony’s hope is that the name will leave a lasting impression on the smartphone industry and set it apart from the generic phones on the market. Based on the specifications, Zeus will be extremely powerful and have the perfect variables for gaming, browsing, and everyday use – a phone fit for a god.
Currently, no release date has been announced for Zeus. Additionally, Sony is yet to reveal how much the phone will cost or what colors the handset will be available in. However, initial reports suggest it will be released by the end of 2017.
Image credit: concept-phones.com
