Hey Siri, Craig Federighi is your new boss

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Apple has appointed Craig Federighi as the head of the digital voice assistant Siri. Prior to joining Siri team, Craig Federighi has involved in the management of Mac and iPhone software. Federighi has taken over the reins from Eddy Cue, who is the Apple’s senior vice president of software and services.

Upon inspection of his bio published on the Apple Leadership page, we infer that Craig will look after the affairs of iOS, macOS, and Siri. His team will deliver all the required software for the development of innovative products infused with a compelling user interface, frameworks, and applications. Apple refused to comment when a reporter from CNet approached them with a query.

During the recently concluded Apple Worldwide Developers Conference, Federighi disclosed the background engine of the artificial intelligence integrated into Siri assistant. Moreover, he added how the digital voice assistant will speak naturally with a computer-generated male/female voice.

Craig holds a Bachelor of Science in Electrical Engineering and Computer Science and Master of Science degree in Computer Science from the University of California, Berkeley.

With Siri, it is possible to interact with the iPhone and iPad to perform a wide range of tasks and functions.The lifestyle of users has significantly improved after the introduction of Siri. Moreover, the Cupertino-based tech company has been constantly improving the functionality of Siri with the release of each version of iOS. Right now, Siri is competing hard with Microsoft Cortana, Google Assistant, and Samsung Bixby.

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Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com