Vodafone carried out an innovative initiative Cheer-O-Meter exclusively for customers in Kerala. The mobile service provider invited customers to participate in live events at Kochi, Kozhikode, and Malappuram, which evoked a great response.
The company invited people to join their quest towards vocal action and cheer at their loudest. The purpose of the Cheer-O-Meter campaign is to garner support for the Football action taking place at different locations in the country including Kochi.
As part of the Cheer-O-Meter initiative, Vodafone had installed giant 40-inch live screens simulating a smartphone. Vodafone customers were invited to punch in their name and phone number by tapping on the Cheer-o-Meter screen. The interesting part of the campaign is that customers should cheer GOAL at their loudest sound possible near a microphone placed next to the display.
The Cheer-O-Meter campaign was conducted in such a way that the cheer level was measured on an analog meter on the screen. The decibel figure was displayed immediately on the display. If the cheer crosses a pre-set level, customers will receive an SMS short code using which they can grab exciting gifts. The gift range includes a branded photo frame with the photograph, participation certificate including one hour of free data on Vodafone SuperNet 4G.
Commenting on the initiative, Ajit Chaturvedi, Business Head – Kerala, Vodafone India disclosed that Football and Kerala are intrinsically linked with each other in such a way that no other sport matches the excitement level of Keralites. The main aim of the Cheer-O-Meter is to immerse Keralites into the spirit of the game to support the ongoing Football season.
The places where Vodafone Cheer-O-Meter was conducted were established similar to a Football field. Moreover, spectators were given Vodafone branded caps and participants were handed over with branded photo frames along with their photograph. The certificates were distributed to those participants who crossed a fixed decibel limit.
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