Apple acquires PowerbyProxi in a bid to tap Wireless Charging segment

Wireless Charging

Apple has acquired PowerbyProxi, a wireless charging company based in New Zeland for an undisclosed amount. The acquisition is a step in the right direction since the Cupertino-based tech giant recently released iPhone 8, iPhone 8 Plus and the premium iPhone X with wireless charging capabilities.

The acquisition will help the company to infuse advanced technologies borrowed from PowerbyProxi in both iPhone and iPad. As of this writing, the PowerbyProxi employs over 55 staff and have exclusive 300 patents related to wireless charging.

According to Stuff magazine, the iPhone manufacturer has purchased PowerbyProxi, which is well known for its expertise in wireless charging based on the Qi wireless standard. The company was established by Fady Mishriki in 2007 with an aim to help people in the management of mobile phones without having to connect to an AC power source.

Commenting on the development, Dan Riccio, Apple’s Senior Vice President of Hardware Engineering disclosed that the Powerbyproxi’s product team would be a great asset for the company since the company is planning to infuse wireless charging with modern features in all the devices in future.

Going forward, we can expect the integration of advanced Wireless charging capabilities in all iOS-enabled smartphones. Riccio added that the company is willing to expand the reach of wireless charging to several devices and the acquisition will help them to fulfill the mission.

To work with Wireless charging, you need to connect the device to wireless charging mats manufactured by Belkin and mophie. The mats are available from Apple resellers. Moreover, the Tim Cook-owned company also previewed the upcoming AirPower, which is an exclusive wireless charging accessory designed by Apple.

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With AirPower, it is possible to charge iPhone 8, iPhone 8 Plus or iPhone X simultaneously in addition to Apple Watch Series 3. The AirPower will eliminate the need for third-party pads but the power capacity is limited to 5 watts.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com