Vodafone has announced the launch of the 4G-enabled Bharat2 Ultra smartphone with Vodafone SuperNet 4G connection for Rs. 999. The offer is applicable for not only new but also existing customers.
The newly launched handset is part of the Micromax’s highly successful Bharat series and ships with an improved display, camera, and battery. The Bharat2 Ultra smartphone has been launched to take advantage of a combined vision to accelerate the growth of data adoption.
As per the partnership, customers will have to purchase Micromax Bharat2 Ultra smartphone at INR 2899 and recharge the handset with a minimum of Rs. 150 package for 36 months. The recharges can be of any denomination suitable for customers but it should be minimum Rs. 150 per month.
After 18 months, customers receive a cashback of Rs. 900. If a user continues to use and recharge the phone after that, then they will be eligible for a cashback of Rs. 1000 for another 18 months. The cashback will be credited to their Vodafone M-Pesa wallets and can be used either for recharges or withdrawal.
Commenting on the launch, Rahul Sharma, Co-founder, Micromax disclosed that the Bharat series is being designed to target the first generation smartphone users. The partnership with Vodafone will enable the company to bring in the next phase of smartphone adoption by motivating consumers to upgrade them from feature phones to smartphones.
Sharma added that the company believes in affordability of the device paired with low-cost data packs. The end result will be an enhancement in smartphone adoption by a huge number of existing users. The Bharat series is a testimony of the successful brand and they have already sold more than 2 million handsets.
Responding to media queries, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India disclosed that they are delighted to establish a partnership with Micromax to increase the market share of 4G-enabled smartphones at an unbeatable price of Rs. 999.
The launch of Micromax Bharat2 Ultra smartphone will fulfill the aspirations of several million phone users across the country who would like to work with a 4G-enabled smartphone. Khosla added that the launch of the new phone will encourage existing non-users of 4G to upgrade to a smartphone to experience the ultimate potential of Vodafone SuperNet 4G.
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