In a stunning disclosure, Facebook openly revealed that there are over 270 million fake accounts on its popular social networking platform. Industry analysts have expressed serious reservations about the integrity of the Facebook.
In a report published on the Business Insider, nearly 10% (270 Million) of the 2.07-billion users on Facebook are fake, which is higher than 6% in 2016. People used to create several accounts using different email ids. The company hasn’t yet developed a system to curb the creation of fake accounts.
Even though Facebook has implemented a verification process for popular personalities, the number of fake accounts continue to increase rapidly. The accounts that are not associated with a real person increased from 1% to 3%.
According to Mark Zuckerberg, the efforts of the company to fight the abuse or fake account will have a serious impact on the profit of the company. This means if the company surges ahead with the system to eliminate fake accounts, the overall profit of the company will decrease. As of now, the WhatsApp-owned company is not willing to proceed in this direction.
Meanwhile, Facebook has already eliminated fake accounts of business establishments, which are created as profiles instead of pages. If you are running a business or offering service, then you should create a page. The company also created a system using which the accounts created for spamming activities are banned.
According to Facebook, people should make use of real names instead of unknown fake names during the creation of the Facebook account. The company is reportedly working to develop advanced machine learning tools to eliminate the creation of fake accounts. However, the company refused to provide any information.
Facebook should tap into the mobile verification system with which people registering for an account should enter an OTP. If the company creates such a system, then it will reduce the creation of fake accounts.
Moreover, the system should be designed in such a way that only one mobile number can be registered on the system. The company should create strong verification mechanisms to tackle the face account creation process. It remains to be seen as to whether the company will be able to reduce the total number of fake accounts from 270 Million to at least 100 million by the end of 2018.
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