Ford has established an exclusive partnership with Amazon to sell the All-New Ford EcoSport, which is scheduled to launch on November 9. The e-commerce retailer has launched an exclusive online (amazon.in/ford) booking for 24 hours starting November 5. However, the offer will be applicable only for the first 123 customers who purchase the premium SUV by paying an initial amount.
Commenting on the development, Rahul Gautam, vice president, Marketing, Ford India disclosed that the company treats customers like a family. The aim of the company is to provide comfort at the heart of the upcoming innovative offering of the All-New Ford EcoSport. The company is excited to establish a partnership with Amazon, which has already established a mark in the country.
As part of the sale, Amazon has created a user-friendly dedicated campaign page on All-New Ford EcoSport. The landing page will provide guidance to customers on the various aspects of the vehicle. You will be able to learn the fun, style and differentiate between various technologies including information about the color and brand details.
Gautam added that the 24-hour exclusive online booking will enable Ford to offer unique information for the wide Amazon audience. It will also enable an omnichannel purchase experience for the tech-savvy and emerging community since Amazon will provide all the required information under one single umbrella.
On the specifications front, the All-New Ford EcoSport will feature an all-new 1.5-liter petrol Ti-VCT engine with 123PS power, 6-speed automatic transmission with paddle shift, 8-inch touch enabled infotainment system, 205/50 R17 alloy wheels, leather seats, automated headlamps, and rain sensing wipers. Moreover, the vehicle comes with 6 airbags, traction control coupled with front full console and armrest with storage facility.
To book the all-new Ford EcoSport, you need to navigate to amazon.in/ford and select the required variant and color. Amazon has listed four variants of the all-new Ford EcoSport such as 1.5l Petrol Trend MT, 1.5l PetrolTrend + AT, 1.5l Petrol Titanium MT and 1.5l Petrol Titanium+AT. Moreover, you can pick any one of the colors ranging from Lightning Blue, Canyon Ridge, Diamond White, Moondust Silver, Race Red, Absolute Black and Smoke Grey.
You need to pay Rs. 10000 as the initial booking amount via any one of the payment options available on Amazon. It includes Amazon Pay Balance, Debit & Credit cards including Internet banking. Furthermore, Amazon is offering cashback of 15% for customers who purchase the vehicle via Amazon Pay.
According to Ford, the newly designed Ti-VCT engine is lighter, smaller, stronger and efficient than the previous counterparts. Hence, you can expect enhanced performance when compared to competing vehicles. The entertainment system will provide support for Apple CarPlay and Android Auto, which enables you to experience enhanced music without compromising on the quality.
The All-New Ford EcoSport will be useful for chronic auto enthusiasts and those who have fat money. Even though the vehicle will launch on November 9, you will be able to view the new EcoSport on the road after two weeks.
We will continue to keep track of the launch event and update you with the pricing and exact availability.
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