Indus OS Inks Partnership With Itel Mobiles To Push Market Share

Indus OS

Indus OS has announced a partnership with Itel Mobiles based in China. The company is reportedly gearing up to launch smartphones pre-loaded with Indus OS. According to Rakesh Deshmukh, Indus OS CEO the main reason for the tie-up with Itel is to push the vernacular computing to the Indian masses.

Deshmukh revealed that the company is always looking for an aggressive partner and Itel is one of the key players they have found. The feature phone segment is flourishing in India after Demonetization and Itel are in the number two spot. The company is looking to make a mark in the smartphone segment and Indus OS is committed to helping them.

The highlight of the Indus OS is the addition of Indus App Bazaar, which throws open access to several apps exclusively designed for India. Moreover, the platform comes with customisation specific to the Indian market. The integrated swipe gestures help you to work with 12 Indian languages under a single umbrella.

According to Indus, they have an overall market share of 4.6% in India when compared to the 5% in 2016. The intention of the latest partnership with Itel is to push the regional mobile computing within India. Interestingly, Indus has already established partnerships with Karbonn, Intex, and Micromax and released few handsets with the platform. The company has tied up with Itel because of the less success with Indian manufacturers.

Deshmukh added that Indus OS will be a real game changer when it comes to Item Mobile brand. Moreover, he said that Itel is planning to launch a wide range of smartphones in India with Indus OS. He also confirmed that they are in talks with other competing companies based in China. However, he declined to reveal the name due to contract obligations.

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The goal of the company is to reach a massive userbase of 100 million by 2020. The partnership with Itel will help them to achieve this objective in a meaningful manner. The attractive part is that the localized feature will help even a person without the English language to get the work done.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at