ATI Electronics has announced the launch of a wide range of Philips branded Accessories in India through a strategic partnership with Flipkart starting at Rs. 199. The company has unveiled Power banks, Bluetooth headsets, Chargers, Surge protectors in addition to Micro, HDMI and lighting Cables manufactured by Philips using premium quality and hi-end technology.
If you look at the mobile accessories market in India, you will not find many multi-national brands. However, with the arrival of the Philips mobile accessories, ATI Electronics is gearing up to fill the void in the emerging mobile accessories segment.
The company has launched over 10 different models of Power Bank to suit the requirements of the style and quality conscious consumers. You will be able to purchase chargers from 2600mAh to 13000mAh battery capacities. Moreover, you can also buy high-speed HDMI cables, Apple lighting cables, car chargers in addition to surge protectors.
The Philips mobile accessories are priced between Rs. 199 to Rs. 2999. ATI Electronics has established a partnership with Flipkart to sell premium Philips power banks. The remaining products will be available from all leading e-commerce and offline stores within the next few days.
Commenting on the development, Murli Manohar Jha, CEO, ATI Electronics India Pvt. Ltd disclosed that India is one of the fastest growing markets for mobile accessories in the world. Moreover, the country is ranked second among all countries when it comes to smartphone consumption.
With the rapid growth of smartphones, there will be a need for premium mobile accessories and the products manufactured by Philips will fill the gap because of the premium build quality. Jha added that India is a lucrative market for technology products because of the adoption of new and trending technological innovations. The company is happy to partner with Philips for the launch of its mobile accessories in India. Furthermore, we are also keen to look forward to establishing a strong and vital partnership with the homegrown Flipkart.
Responding to media, Hari Kumar – Senior Director, Electronics at Flipkart revealed that they are excited to partner with ATI Electronics for the sale of Philips mobile accessories. The inclusion of Philips will be strong in the Mobile Charging segment and we are undisputed leaders when it comes to smart accessories.
At Flipkart, Power Bank is a major focus category where we have 70% online market share in India. Kumar added that they are working towards adding a wide range of accessories that are not only useful for consumers but also available in affordable pricing with unmatched service levels.
Meanwhile, ATI Electronics also said that they are in the process of establishing its own chain of distribution network all over India. The Philips mobile accessories will be made available on all e-commerce and multi-brand offline across India within the next few months.
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