Asus Zenfone series now available at stunning new prices

Asus Zenfone

Asus has permanently slashed the prices of a wide range of Asus Zenfone series such as ZenFone 3 (5.2, 5.5), ZenFone Max, ZenFone 3 Max (5.2, 5.5) and ZenFone Go (5.0, 5.5). In a statement released to the press, the Taiwan-based company revealed that the price reduction will reflect on Amazon, Flipkart, Snapdeal, Asus exclusive stores including all retail multi-brand shopping malls across India.

The main idea of the company is to make available all the smartphones for a wide cross-section of people across the country. Moreover, budget-conscious consumers will be able to purchase Android-based smartphones easily.

Commenting on the development, Peter Chang, Region Head – South Asia & Country Manager, ASUS India disclosed that India is one of the biggest markets for the company. They are committed to accelerating the rapid growth of the economy. The ZenFones is well-known for its attraction among the masses because of the unique build quality.

Asus ZenFone 3

  • 5.2-inch display (3GB RAM/32GB storage)
  • 5.5-inch display (4GB RAM/64GB storage)
  • Snapdragon 625 processor
  • 16MP rear PixelMaster 3.0 camera
  • 8MP front camera
  • Real tone Dual LED Flash
  • Sony IMX298 sensor
  • Six-element Largan lens
  • Large f/2.0 aperture
  • TriTech auto-focus, OIS, and EIS
  • Fingerprint sensor
  • 2.5D Corning Gorilla Glass (front and rear)
  • 5.2-inch (ZE520KL) – INR 13999 | INR 11999 (New price)
  • 5.5-inch (ZE552KL) – INR 16999 | INR 14999

ZenFone 3 Max

  • 5.2-inch display
  •      64-bit quad-core processor
  •      13MP/5MP camera with super-resolution (up to 52MP)
  • 5.5-inch display
  •      64-bit octa-core processor
  •      16MP/8MP super-resolution (up to 64MP)
  • Fingerprint sensor
  • ZenFone 3 Max 5.2 (ZC520TL) : INR 9999 | INR 8499
  • ZenFone 3 Max 5.5 (ZC553KL) : INR 12999 | INR 9999
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ZenFone Max

  • 5.5-inch display
  • Snapdragon quad-core processor
  • 2GB RAM
  • 16GB storage
  • 13MP rear camera
  • 5MP front camera
  • Dual LED real tone flash
  • 5000mAh battery with reverse charging
  • Embossed leather finish
  • ZenFone Max (ZC550KL) : INR 7499 | INR 7999

ZenFone Go

  • 5.2-inch display (2GB/16GB/2600mAh)
  • 5.5-inch display (2GB/32GB/3000mAh)
  • Snapdragon quad-core processor
  • Android 6.0 Marshmallow
  • 13MP rear camera
  • 5MP front camera
  • ZenFone Go 5-inch: INR 7499 | INR 6499
  • ZenFone Go 5.5-inch: INR 7999 | INR 6999

Chang added that the company will focus on two pillars. The first pillar is to provide the best technology that is optimized to work in India. The second pillar is to sell smartphones at attractive prices. The aggressive pricing is required to enable ZenFones to be the most preferred smartphone choice among consumers based in India.

According to Asus, the above reduction in the pricing will be applicable with immediate effect on Flipkart, Amazon including Asus exclusive stores across India. What do you think about the above price reduction? Does it justify the features and specifications? Please share below.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at