Vodafone Pug has delighted the premier Badminton League viewers on January 14, 2018, by leveraging the rich benefits of Augmented reality. The company revealed that the actions of the Vodafone Pug have been shown innovatively for the first time on Live TV. When the Vodafone Pug arrived at the stadium, the Television viewers and spectators erupted with joy and applause.
The adorable Vodafone Pugs were showcased in augmented avatar and this is the first time that augmented reality has been employed on live TV in India. The company has demonstrated the usefulness of the robust and data strong network in an evocative yet simple manner to the 211 million customers in India who are connected with each other 24×7.
Vodafone created an exclusive augmented enclosure, which catches the attention of match viewers and television audiences alike. The viewers saw an army of Vodafone Pugs coming on the court and interacting with the commentators. The main aim of the technology was to seamlessly integrate the new Data Strong Network Campaign loved by the brand icon, Cheeka – the Pug, with Vodafone Premier Badminton League.
Commenting on the development, Siddharth Banerjee, Executive Vice President – Marketing, Vodafone India disclosed that the company is a reputed global leader in technology innovations. Moreover, the company always adopts trending technologies to engage more closely with customers.
Banerjee added that the finale of the Vodafone Premier Badminton League has provided an opportunity for the company to highlight and showcase the newly launched 360-degree Data Strong Network campaign message to our audiences. The product team would like to make the campaign ideas bigger and better by extending the real-life experience to television viewers.
This is the first time a brand has deployed their mascot directly on the stage to enable people to get the real taste of it. The iconic Vodafone Pug has brought the proposition that the Vodafone network is getting stronger every hour to deliver a data strong network.
