Xiaomi has beaten Samsung to become top smartphone vendor in India. According to a report published by Canalys, the total shipments of Xiaomi smartphone for the year ended Q4 2017 is close to 8.2 million. Even though the annual growth of Samsung is pegged at 17%, the company had crossed 7.3 million smartphones to occupy the second spot.
According to Canalys, the smartphone market in India has increased by 6%. While Vivo occupied the second spot, the Oppo managed to find a place in the third sport. The Lenovo is at the distant fifth position with the company failing to make a mark.
Commenting on the development, Ishan Dutt disclosed that the persistence shown by Xiaomi has ultimately paid off. The results are commendable taking into account the company entered the Indian shores only three years back. Dutt said that multiple factors contributed to the growth of the company. The main reason for the huge growth is attributed to the autonomy given to the Indian unit of the company, which enabled the manufacturer to run the business locally.
While the market share of Xiaomi is rated at 27%, the Samsung occupies the second position at 25%. Hence, both vendors occupy 50% of the overall market share.
According to Analyst Rushabh Doshi, the loss of Samsung is due to the inability of the company to push the budget-friendly smartphones. The Galaxy S8 series is indeed a premium stuff but not all customers will buy them due to cost issues. Moreover, with each release, the company is adding new features. Hence, customers don’t want to spend huge money for a thing which will be outdated within one year.
Although Samsung offers increased margins, the ultimate demand for Samsung smartphones including tablets has been very weak. However, the company manufacturers premium devices with latest technologies. The Canalys reports state that the power struggle between Xiaomi and Samsung will continue in 2018 as well.
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