Hotstar has released the first India Watch Report 2018, which sheds light on the usage and consumption of data and smartphones. The report provides information and insights on the dramatic transformation sweeping the Internet landscape in India. The company has disclosed the usage patterns on its platform.
According to company sources, Hotstar has grown tremendously five times in video consumption over the last 12 months. Nearly, 96 percent of all usage is currently focused on long-form video. During early years, the online video was characterized by short form consumption from users deeply fearful of data charges. However, the trend analyzed from the last 12 months indicates the fact that data access and video consumption have gone deeper.
According to the India Watch Report 2018, the overall growth in smaller cities with less than 10 lakh in population has managed to outsmart in the large metros. Even though the gender gap in access to data persists, the mechanism of affordability has opened up amazing possibilities for women. The report reveals the fact that women in smaller cities coming online faster than in the metros.
Commenting on the development, Ajit Mohan, CEO, Hotstar disclosed that a new generation of users is emerging in India who take for granted round the clock access to the best stories. You can watch the best and amazing shows from all over the world at any time. It is not necessary for you to be at the home to watch the movies and football matches. You can watch any programs at a comfortable time, which is convenient for you. That being said, all the latest breaking news will reach your doorsteps without any major effort on your part.
The India Watch Report 2018 states that the Champion’s Trophy Final 2017 on Hotstar has hit 4.8 million simultaneous viewers, which is a record. The interesting fact is that users are migrating to streaming in smartphones instead of spending time before Television.
As per the report, nearly 26 percent of Game of Thrones viewers also watched Hindi TV shows and 24 percent of Modern Family viewers watched cricket. Interestingly, 50 percent of watch time of Star Plus’s show Yeh Rishta Kya Kehlata Hai, came from men. Even though Cricket is one of the prime sports, other sports such as VIVO Pro Kabbadi and Premier League have multiplied 10 times. The report suggests the fact that the overall consumption of the Vivo IPL has grown seven times between 2016 and 2017.
