Motorola has disclosed that the company will establish 1000 Moto Hubs across 100 cities in India. The main purpose of the Moto Hubs is to strengthen the offline presence of the company. According to company sources, the presence of online market is not sufficient to meet the revenue goals of the company. Hence, there is a need to create offline exclusive shops where customers can test drive the functioning of the devices.
Commenting on the development, Sudhin Mathur, Managing Director, Motorola Mobility India revealed that the hubs will surely boost the overall revenue from offline markets to 50 percent. However, this target can be achieved only after the establishment of 1000 Moto Hubs. The company hasn’t provided an estimated time frame for the opening of the hubs but it could be within the next six months.
Mathur added that the offline market will play a significant role in the development of the company and also to boost the sales of premium products. Hence, the establishment of 1000 hubs across India is the step in right direction. the Moto Hubs will be more or less identical to that of the Mi Store established by Xiaomi all over India.
Mathur said that the overall revenues from both offline and online market should be the same. He added that few customers prefer offline shopping instead of going online route to enable them to test drive the products before purchase.
In the e-commerce world, customers can experience the product only after the receipt but in offline, they can work with the relevant device before purchase. Interestingly, the company has opened 25 Moto Hubs in Kolkata and the more is on the way.
It seems that the Lenovo-backed company is establishing a partnership with retail stores for the creation of Moto Hubs. In addition to smartphones, the Moto Hubs will be selling accessories such as headphones, moto mods, shells and case covers.
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