ACT is gearing up to launch a brand new ACTTV+ streaming device identical to that of the Amazon Fire TV Stick. According to sources, the upcoming streaming stick will be able to access a wide range of digital content at an affordable cost. However, we are of the opinion that the forthcoming ACTTV+ streaming device will not be a major threat to the Amazon Fire TV Stick.
To begin with, the ACT is conducting close trials for the forthcoming streaming stick in few select locations such as Hyderabad, Bengaluru, and Chennai. Moreover, the company is also invited select customers to participate in the beta program. the rumors suggest that instead of an HDMI-enabled stick, the new ACTTV+ Streaming device will be an Android box with USB and HDMI slots.
As part of the initiative, ACT has established partnerships with several content providers such as Hungama, HOOQ, Fastfilmz, ALTBalaji, and Yupp TV to offer premium content at discounted rates after the free trial. If the company integrates Android platform into the new ACTTV+ Streaming device, it will provide tough competition for not only Amazon Fire TV Stick but also Google Chromecast.
That being said, we don’t find any immediate threat to Amazon Fire TV Stick because of the launch of the ACTTV+ Streaming device. the main reason is customer prefer to buy a premium quality streaming device manufactured by a popular company. Amazon is well known to all of us and people prefer to invest their hard earned money for a quality product. The Amazon Fire TV Stick includes all the essential ingredients and you just need to plugin the stick to the HDMI port of your TV.
ACT will find it difficult to market the streaming device to locations where they don’t have the service. However, if they can tap the e-commerce route and integrate core features as found in other devices, then the company will be able to achieve success. The company should infuse YouTube also into the streaming device because Amazon has removed YouTube from their stick.
