Xiaomi inks partnership with The Viral Fever to bring trending content on Mi LED TV 4

Xiaomi The Viral Fever

Xiaomi has established a partnership with The Viral Fever (TVF) top bring in the latest trending content directly on to the recently released Mi LED TV 4. As part of the collaboration, The Viral Fever has released the latest episode of their widely loved and longest running title, Tech Conversations with Dad exclusively for the Xiaomi Mi TVs.

The Tech Conversations with Dad video featuring Amol Parashar and Kumud Mishra revolves around exasperated youngsters explaining the nuances of technology to their clueless and curious fathers. Interestingly, the same pair appeared in The Viral Fever’s superhit web series Tripling in 2016.

Commenting on the development, Karan Chaudhry, COO, The Viral Fever disclosed that the digital content is making new inroads into the audience’s lives. The offering by Xiaomi has disrupted the Indian market. Chaudhry added that The Viral Fever is the undisputed pioneer of premium digital content in the country and is mainly focused on innovative ideas to satisfy the needs of Indian youth.

The advantage of the Mi TV 4 is that it offers a great internet TV experience loaded with content not available in other competing televisions. moreover, the pricing structure has killed the industry forcing others to follow the same path. The integration of The Viral Fever is a testimony to our valued partnership with Xiaomi and our audience will surely love the videos delivered via the channel.

Responding to media queries, Sudeep Sahu, Product Manager – Mi TV, Xiaomi India revealed that Mi TV 4 is the thinnest LED TV in the world, boasting of an extremely slim design that measures only 4.9mm. The TV features a frameless display design for a more immersive viewing experience.

The aim of the company is to bring in a unique experience alongside a personalized interface because of the addition of the PatchWall UI. The company is proud to be associated with The Viral Fever to bring their high-quality immersive content across drawing rooms. The Mi LED TV offers over 500,000 hours of content and TVF is a very important partner because both of them share same brand philosophies with a sole aim to disrupt industries.

To recall, Xiaomi had launched Mi LED TV 4(55), Mi LED TV 4A(43) and Mi TV 4A(32) recently and got rave reviews among tech enthusiasts. The TV can be purchased through a flash sale on Flipkart and the official Mi.com.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com