Amazon India Inks Partnership With Weavesmart to Promote Handloom


Amazon has established a strategic partnership with Weavesmart, the largest e-commerce store for handlooms in India. The Weavesmart is also an e-marketing partner for the Ministry of Textiles to promote India Handloom Brand and Handloom Mark products.

As part of the alliance, handloom & handcrafted products manufactured by weavers from various parts of the country associated with Weavesmart will be available for purchase via Amazon. The purpose of the partnership is to help the weavers to reach out to millions of customers across India and also to empower them to reach out to all places in India. If you are unaware, Weavesmart has more than 3000 weavers in its network and more than 20,000 products.

Commenting on the development, Nishita Manne, CEO, Weavesmart disclosed that weavers in India produce some of the finest handloom and handcrafted products, which have made a mark among shoppers across the country. The aim of the Weavesmart is to provide a common platform for the weaving community and buyers. It also provides a common platform to showcase authentic and beautifully handcrafted products designed with passion and hardwork by the weaving community.

Responding to media, Gopal Pillai, Director & GM, Seller Services, Amazon India disclosed that the company has been continuously working towards to enable more and more sellers, weavers and artisans to adopt online selling. The collaboration with Weavesmart is a step towards to embrace the ambitious Make in India and Digital India initiatives.

To recall, Amazon India had launched the Kala Haat program in 2016 in a bid to encourage craftpersons to showcase their products. The e-commerce giant is gearing up to partner with Prione to establish resence in rural areas and aloso to make Make in India intiative a reality.

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Amazon India has signed MoU with Telangana, West Bengal, Orissa, Karnataka, Uttar Pradesh, Tamil Nadu states to prompte the respective handloom and Jute products via their marketplace.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at