Reliance Jio Inks Partnership with Screenz to Boost Digital Engagement Platform


Reliance Jio has announced an exclusive partnership with Screenz in India. The Screenz is the most powerful platform for entertainment-based interactivity used by world’s top broadcasters and format owners. The partnership will be integrated with the Jio’s existing platform for gamification, which is widely applied during the on-going Jio Cricket Play.

As a result of the exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India. The main aim is to empower broadcasters and publishers to create engaging content with robust scalability.

According to company sources, the new features are highly adaptable for varied content, which facilitates live and real-time interactions between broadcasters and viewers. The aim of the program is to engage readers and also to keep them watching the shows.

Jio Screenz platform will not only provide increased engagement but also new advertising opportunities. This is because the system employs advanced capabilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers. The dual-screen experience will be the next game-changer and also redefine passive advertising on television and mobile.

Features of the Jio Screenz platform

Jio Screenz Platform allows a real-time two-way conversation between broadcasters and viewers in form of quizzes, polls, and votes during a TV show. The Platform provides an easy to use Content Management System (CMS) using which broadcasters can easily design, create and launch interactive engagements. The platform can be enabled on any digital App using SDK with support on Android, iOS and Jio Kai-OS. Moreover, it also provides support for a wide range of social network platforms such as Google, Facebook, and Twitter. The Screenz provides support for rich data reporting and creates unique profiles for each user.

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Previously, Reliance Jio had announced the launch of the first artificial intelligence-based brand engagement platform called JioInteract.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at