Patanjali has established a strategic partnership with BSNL to launch Swadeshi Samriddhi SIM cards. To begin with, the SIM card will be accessible only to the employees and office bearers of Patanjali group. Baba Ramdev, who is the owner of the Patanjali group launched the SIM cards in presence of BSNL officials.
According to sources, customers will be able to avail a discount of 10 percent on the purchase of Patanjali products with the newly launched SIM card. The main aim is to push not only mobile connectivity but also the sales of Patanjali products.
Commenting on the development, Ramdev disclosed that BSNL is a Swadeshi network and the real motive behind the company and BSNL is the welfare of the country. The Swadeshi Samriddhi SIM cards will be available from five lakh counters of BSNL.
पूज्य @yogrishiramdev जी महाराज द्वारा स्वदेशी समृद्धि सिम कार्ड लॉन्च किया गया।पतंजलि और बीएसएनएल द्वारा संयुक्त रूप से जारी इस खास सिम का फायदा पतंजलि के कार्यकर्ता और संगठन से जुड़े पदाधिकारी उठा सकेंगे। इस सिम से मिलने वाला प्रॉफिट देश हित में लगाया जाएगा। #Patanjali #BSNL pic.twitter.com/f8CR6hXZhx
— Patanjali Ayurved (@PypAyurved) May 28, 2018
Sunil Garg, BSNL Chief General Manager said that the Rs 144 plan is the best plan ever produced by the company since customers will be able to make unlimited calls across India. The SIM card will be provided to staff members of Patanjali after verification of the identity and relevant paperwork.
With the help of the Swadeshi Samriddhi plan priced a Rs 144, you will be able to make unlimited calls and work with 2GB data including the ability to send 100 SMS messages. The SIM card also provides health, accidental and life insurance plans for Rs 2.5 lakh and Rs 5 lakh respectively in case of road accidents.
Patanjali was successful in making the people of India switch to their swadeshi products, leaving behind the products which they were using for years.Now they tie up with bsnl for big change in the segment.