Vodafone Business Services has launched SmarterwithIoT enterprise brand campaign to reshape and transform digital and big data. According to Vodafone’s IoT Barometer Report 2017-18, the proportion of companies that embraces IoT on a massive scale has doubled since 2016.
The SmarterwithIoT campaign is aimed to establish the leadership of the company in IoT. Moreover, it reiterates the unique differentiator of deploying the right IoT solutions across verticals.
The SmarterWithIoT is mainly targeted at enterprise customers to own mindshare, preference and trigger business conversations. The campaign is part of an insight from the C-Suite Survey and the Annual IoT Barometer Report.
The campaign is aimed at position Vodafone as the Global Leader in IoT. The #SmarterWithIoT business solutions are being applied in the areas such as parking, fleet tracking, automotive management, industrial IoT, garbage bins, healthcare, factories, home automation and utility management.
The company is planning to organize SmarterWithIoT campaign which comprises commercials in print, digital, social media including live events. The campaign will be part of OOH elements and contextual print advertising in Bengaluru, Mumbai, and Delhi.
