BlackBerry has announced that it has entered into a strategic partnership with Bullitt Group to manufacture new highly-secure connected devices expected to be dubbed as BlackBerry Secure. Bullitt is planning to integrate BlackBerry cybersecurity technology into a wide range of rugged Cat and Land Rover products. The intention is to address the growing concerns and needs of security-conscious consumer and enterprise customers.
The rugged and tough devices manufactured by Bullitt are suitable for specific target audiences in the environments for which they are intended. It could be construction sites to the mountains. Even though the company has customers across 100 countries, they mainly focus on the growth of the EMEA (Europe, the Middle East, and Africa), North America, and Latin America.
Commenting on the development, Alex Thurber, SVP, and GM of Mobility Solutions, BlackBerry disclosed that the new deal will enable them to expand BlackBerry Secure to more than 100 emerging markets including Europe, Middle East, and Africa. He added that customers will be able to work with rugged products that are not only durable but also strong on security.
Responding to media, James Shannon, Chief Product Officer, Bullitt Group revealed that they will be able to provide a level of security and peace of mind to customers while communicating with their devices for business purposes. It is necessary to protect the devices from the eyes of hacks and security breaches in the fast-paced IoT scenario.
BlackBerry Secure is a highly secure and comprehensive software platform, which enables customers to establish connectivity with devices, processes, and systems. If a product is manufactured using the BlackBerry Secure software platform, then it will have best-in-class security that helps safeguard end-user privacy. Moreover, it protects companies from attackers looking to exploit device vulnerabilities.
