Google Home Mini and Google Home are smart speakers released by Google. However, the adoption rate is significantly less when compared to Amazon Echo. According to Morgan Stanley, the search-engine should throw away Google Home Mini smart speaker to every household in the US for free. Yes. Absolutely free of cost.
The investment banker revealed through a press note that Alphabet should provide Google Home free of cost to put a full stop to the growing market share of Amazon Echo speakers. If the search engine giant provides Home Mini for free, then it will disrupt the voice-based smart speaker segment.
While Google Home is used for fetching information and music, the Amazon Echo can be used to perform shopping via voice. The overall installation of Echo is significantly higher than Home and hence it will badly affect the financials of Google in the long term.
When Google donated Android to third-party manufacturers, nobody thought that the mobile world would grow drastically. In the same way, if the company gives away Google Home, the growth would be exponentially higher. The financial implications of giving away free Google Home are higher and the feasibility is bleak.
From our point of view, Google should provide discounts from time to time instead of giving away Home smart speakers. It’s not a wise idea to give away speakers for free just to compete with another company. If Google indeed wants to succeed, they should not only provide discounts but also shower freebies. For instance, they should give INR 2000 discount if two units of Google Home are added to the shopping cart.
According to estimates, more than 60 percent of the market share is owned by Amazon and the Google sits at roughly 33 percent. You can expect the trend to grow and Amazon will occupy 70 percent of the market share by 2022.
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