Flipkart and Hotstar Launches Shopper Audience Network


Flipkart and Hotstar announced the launch of Shopper Audience Network, which brings together unique audience based insights to video advertising. As part of the initiative, the Shopper Audience Network will enable brands to establish connectivity with customers through personalised TrueIntent video ads on Hotstar.

The Shopper Audience Network make use of deterministic audience-based insights to help brands to connect with users. It takes advantage of Flipkart’s understanding of users purchase journey coupled with the massive scale of TrueIntent video ads. The aim of the network is to help serve personalized advertising to over 150 million users across hundreds of categories.

The Shopper Audience Network also provides the required tools to improve attribute and measure the impact of their digital ad spends. The ambition of the Flipkart is to emerge as a leading digital ads platforms. Moreover, the partnership leverages Hotstar’s huge momentum in the video ads market.

Commenting on the development, Prakash Sikaria, Senior Director, Flipkart disclosed that the company understands customers better than anyone else and it has been the strength. The insights and analytics offered by the Shopper Audience Network will help marketers in their ad journey on our platform.

Responding to media, Prabh Singh, EVP, Hotstar revealed that marketers today have access to a large scale audience that is deeply engaged. He added that brands that advertise on Hotstar have seen a rapid boost in the engagement. The partnership with Flipkart will enable tech analysts to provide an opportunity to connect the dots to hundreds of product categories on Flipkart.

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The Hotstar video platform consists of a canvas of high-quality content, innovative ad formats and a sticky and affluent audience. If Flipkart’s audience network is implemented, then it will create a compelling platform for any brand to talk to its consumers.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and currently part of MVP Reconnect program. He is also part of the prestigious ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com