Vodafone U has launched #SortedHai marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, under the banner Mithila’s SortCuts and hashtag #SortedHai. If you are unaware, the Vodafone U is the digital-first engagement platform.
The #SortedHai campaign is designed based on a commonly used hook phrase amongst the youth. The intention of the program is to provide fun and pocket-friendly tips on college life. The first webisode is titled ‘Having Friends Over’, which caters to the requirements of college students and is available via Facebook, YouTube and Instagram.
Commenting on the development, Siddharth Banerjee, EVP – Marketing, Vodafone India disclosed that #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the whole mobile savvy youth and this has helped the company to amplify college students digitally.
Mithila also shares tips on how to enjoy movie nights #SortedHai with Vodafone U by taking advantage of the 50 percent discount offer on Amazon Prime subscription. There are special offers for customers on Wednesday, Thursday, and Fridays not only for phone recharges but also for fashion, F&B and much more. Vodafone is currently on the path to encourage college students at campuses to promote the campaign under SortedHai tag.
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