The Government of India has rolled out its revised e-commerce policy, which has placed severe restrictions for companies doing e-commerce business with FDI. The Walmart-owned Flipkart and Amazon have been largely affected. While Flipkart hasn’t been affected largely as anticipated, Amazon is facing the heat with two big sellers Cloudtail and Appario Retail taken off from the website.
As soon as the Government rejected extension plea, Amazon started to remove products owned by both Cloudtail and Appario retail. You will not find products with Amazon Basics and Solimo brands. The Amazon Echo devices were initially removed from the system but were reinstated with another seller within Amazon. Interestingly, the seller is currently engaged in the selling of Kindle devices. Amazon won’t give Amazon Echo to unknown sellers since the device requires activation on the server before shipping to customers.
Within few hours of the rollout of the new e-commerce policy, OnePlus has disclosed that they will continue to engage with Amazon India. The company revealed that there is no direct contract between them and Amazon. It’s the internal sales and marketing strategy of the OnePlus to sell their handsets via Amazon. Moreover, the US-based e-commerce giant hasn’t asked them to list the product. There will be no violation since the decision to list OnePlus devices on Amazon is entirely their choice.
This news comes as a huge blow to home-grown Snapdeal and Shopclues since they expected more products to enter their shopping catalogs after the push of the new e-commerce policy. It is to be noted that both Snapdeal and Shopclues welcomed the e-commerce policy since it will bring level playing field.
You should also note that many popular TV brands are not willing to sell their products on platforms other than Flipkart and Amazon. Apparently, BPL has slammed the new regulations and added that the company will continue to sell products on Amazon since it’s their choice and decision as to where to sell the products.
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