The Central Government under the leadership of Narendra Modi rolled out the revised e-commerce policy on February 1 resulting in the removal of Amazon Basics products. The new e-commerce policy affected the functioning of Amazon to a large extent. The e-commerce giant removed several products sold by Cloudtail and Appario retail. Moreover, Amazon Basics products were also removed from the marketplace.
The latest development is that Snapdeal has started to list Amazon Basics products. However, the cost of products is highly inflated with an estimated delivery time of over 25 days. We are unable to find out the seller who hs listed the products. It is to be noted that Cloudtail had revealed their intention to sell products on other marketplaces such as Snapdeal, Shopclues including launching their own portal.
The new e-commerce policy had hit Amazon hard, while Walmart-owned Flipkart managed to tide over the crisis. The main reason is that Flipkart doesn’t hold any stakes with sellers. Previously, they had a stake with WS-Retail but they sold the shares.
Amazon had to cut the holdings in Cloudtail and Appario to enable them to sell on the marketplace. There are reports that Amazon has cut the stake from 49 to 24 percent. This will make Cloudtail sell again on the platform. The premium products manufactured by the likes of Solimo are back in stock. However, Amazon hasn’t listed Amazon Basics on the marketplace. It’s not clear as to when Amazon will start selling products branded as Amazon Basics again.
The surfacing of the Amazon Basics listing on Snapdeal is to be as an initial attempt by the company to push the marketing to the next level. It will create opportunities for other marketplaces to enjoy the taste of premium products. However, there is no use if Snapdeal tries to sell Amazon Basics products at exorbitant prices. The retailer should sell at competitive prices with great offers and returns policy to stay in touch with the highly competitive e-commerce market.
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