Amazon Basics listed again on Amazon after FDI compliance

Amazon Basics

Amazon faced a huge crisis after the implementation of the new e-commerce policy on February 1. The e-commerce retailer was forced to remove several products from the marketplace including Amazon Basics, Solimo and other. The products sold by Cloudtail and Appario Retail was most affected with the new policy. The latest news is that Amazon Basics has listed again on Amazon India under the seller – Cloudtail India. There are no changes to the seller as a result of the e-commerce policy.

It is to be noted that Amazon has sold stakes they held with Cloudtail and Appario Retail because there was no other option left behind. According to sources, the US-based e-commerce giant also removed directors from the board of the respective companies. This is essential for both the seller to function on the marketplace.

With the new policy, Amazon won’t have any control over the pricing of products. The staff of Cloudtail and Appario Retail will be responsible for catalog management and pricing of products including discounts. However, with both the sellers have experience, they won’t face any problems in pushing products via attractive deals and discounts.

There are reports that Cloudtail is planning to sell its products via Snapdeal. We had reported about the availability of Amazon Basics on Snapdeal a few days back. Moreover, the company is also gearing up to launch its own e-commerce portal. Amazon is back to normalcy after 10 days. Previously, Amazon removed Echo range of products but the company managed to list them under different sellers. As of this writing, you can also purchase private label brands such as solimo.

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The rule of the law is simple. The e-commerce companies in India can only operate as middlemen for buyers and sellers. They can’t purchase products themselves and sell to buyers like in the United States. The Government is trying to bring the entire e-commerce platform similar to that of the eBay. We believe that the move will be beneficial in the long term because more sellers will have an opportunity to sell their products through Amazon and Flipkart.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at