Asus Slashes Price of ZenFone Max (M1) and ZenFone Lite (L1) to boost sales

ZenFone Max (M1)

Asus has slashed the price of the entry-level ZenFone Max M1 and ZenFone Lite L1 smartphones with effect from April 19, 2019. While Asus ZenFone Max (M1)  is available at Rs 6999, the ZenFone Lite L1 costs Rs 4999 respectively. Asus has been offering a wide range of discounts and offers for the last two months to combat the acute competition.

Commenting on the development, Dinesh Sharma, Head – Mobile Business disclosed that the company is committed to provide the best smartphone experience at a very reasonable price. Sharma added that the company has reduced the price of several Zenfones. The company has slashed the price of ZenFone Max (M1) and ZenFone Lite L1 based on the popularity. The new price will help users to enjoy best in class experience in smartphones.

Asus ZenFone Max (M1)

The Asus ZenFone Max (M1) features a 5.45-inch Full View display, Snapdragon 430 processor powered by a 4000mAh battery. The company has designed the smartphone in a stylish metallic finish and is not only ergonomic but also comfortable.

While the rear side is equipped with a 13MP sensor with LED Flash, the front-facing camera offers an 8MP sensor with f/2.0 aperture. The ZenFone Max (M1) provides support for PDAF, which helps you to focus on the subject accurately.

Asus ZenFone Lite (L1)

The Asus ZenFone Lite (L1) is equipped with a 5.45-inch FullView display, Snapdragon 430 processor, 13MP rear camera, 5MP front-facing camera powered by a 3000mAh battery. The embedded LED Flash helps you to snap images even in dark lighting conditions. The addition of face unlock functionality helps you to easily unlock the device. You will be able to extend the storage up to 256GB.

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Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at

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