Hotstar has announced the telecast of the much-awaited ICC World Cup 2019. The ICC World Cup 2019 tournament will kick start on May 30, 2019, in England. The season will follow the round-robin format which was observed 27 years ago during the 1992 World Cup.
The ICC World Cup 2019 format will provide cricket enthusiasts with an exciting opportunity to view the most number of India matches during a World Cup. Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before.
The ICC World Cup 2019 tournament will be live streamed across 6 languages, which is as part of the commitment to go wider and deeper across the country. The main highlight of the ICC World Cup 2019 is that consumers in the US and Canada will also be able to catch all the action on Hotstar on the web, Google Play Store and Apple App Store. Moreover, consumers can stream the content to their smart TVs in addition to usage of Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.
After the thumping #KoiYaarNahiFar campaign for VIVO IPL 2019, the platform is retaining the social layer with the Watch N Play feature. It creates an unparalleled and engaging cricket-watching experience for all involved. With the help of Watch N Play, Hotstar will bring people together irrespective of their location.
As a viewer, you will be able to invite friends and family to the Hotstar platform, which enable them to watch the matches and play the Watch N Play game together. The functionality will enable viewers to make their voices heard by chatting about the match and share their Watch N Play experience with not only friends and family but also experts and celebrities.
Commenting on the development, Varun Narang, Chief Product Officer, Hotstar disclosed that the ultimate success in the IPL 2019 in terms of viewership and reach is a testament to the platform’s superior standard of live sports streaming. He added that Hotstar has constantly raised the bar of tech innovation, which proves its mettle at handling the immense scale and traffic seamlessly.
Narang revealed that Hotstar will continue to deliver an uninterrupted and immersive ICC World Cup 2019 cricket watching experience not only to the domestic consumers but also to global audiences in the US and Canada. The recently concluded Vivo IPL 2019 was a record-breaking tournament for Hotstar with the registration of over 300 million unique users. The tournament also witnessed a 74 percent increase in watch-time when compared with last year.
Hotstar also broke its previous global concurrency records with 18.6 million concurrent viewership during the IPL 2019 finale. The season also witnessed an overall 45% growth in non-metro viewership with some of the highest growth in viewership such as Patna, Salem, Lucknow, Ranchi, and Coimbatore.
Hotstar’s immense reach and scale make it a preferred destination for advertisers across the country. The ICC World Cup 2019 on Hotstar will be an exciting affair for all involved with targetted ads. The company also announced partnerships with Dream 11, Uber Eats, Amazon Pay and Coca Cola as sponsors. The associate sponsors include Royal Challenge, Acko, CEAT, and ICICI Lombard.
