Hotstar has once again shattered records by hitting an unprecedented daily active largest ever single day of 100 million during the India vs Pakistan match on June 16. The largest ever single day record has set new benchmarks and is the highest-ever single day reach for the platform with an increase of 1.7x average concurrency when compared to other matches played by India.
The Hotstar platform has recorded 100Mn active users and a concurrency of 15.6 million, which is the highest ever in an ODI match. Moreover, 66% of Hotstar’s reach was witnessed from towns beyond the big metro cities and is one of the largest ever single day record.
Hotstar has streamed ICC Cricket World Cup in 6 languages such as English, Hindi, Bengali, Tamil, Telugu, and Kannada. Hotstar has also retained its exciting social layer of #KoiYaarNahiFar with the Watch N Play feature successfully creating an unparalleled and engaging cricket-watching experience for all the Hotstar users.
With the help of the Watch N Play feature, Hotstar enables friends coming together irrespective of their location, allowing them to make their voices heard by chatting about the match. They can watch the ultimate Watch N Play experience not only with their friends but also with experts and celebrities.
Commenting on the development, Varun Narang, Chief Product Officer, Hotstar revealed that the company is delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once.
The largest ever single day of 100 million reach demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark.
Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well via Android and iOS mobile app and via the official website (us.hotstar.com) including access via Smart TVs. If you are in the US and Canada, you can access Hotstar via Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.
Hotstar’s immense reach and scale have always made it a preferred destination for advertisers across the country. The ICC Cricket World Cup 2019 on Hotstar is an exciting affair for all involved, including co-presenting sponsors Dream 11, Uber Eats, Amazon Pay, and Coca Cola, and associate sponsors Royal Challenge, Acko, CEAT, and ICICI Lombard.
