Fitbit has released Fitbit Versa 2 smartwatch at $200 and will be available starting September 15. The main highlight of the Fitbit Versa 2 is the integration of Amazon Alexa including a premium subscription to music content. In addition to the Fitbit Versa 2, the company also launched Fitbit Aria Air, which is a budget-friendly smart scale that helps you to keep track of your weight.
Fitbit also launched Fitbit Premium, which helps users to seek customized coaching in addition to generation of health reports, workouts and sleep tracking functionalities. You will be able to pay $9.99 per month to work with the Fitbit Premium. We expect the availability of the system in India by the end of 2019.
The company exclusively released Fitbit Versa 2 Special Edition at a higher price of Rs 22999. If you look at the Fitbit Versa 2, you will have to pay Rs 20999. The company announced that the new smartwatches will be available on Amazon, Flipkart, Croma, Reliance Digital and other offline retailers. Meanwhile, the Fitbit Aria Air smart scale will be available at 4999 on popular online retailers.
Commenting on the development, James Park, Chief Executive Officer, Fitbit disclosed that customers are on a lookout for a smartwatch with advanced features. Hence, the company released the Premium variant. Park added that Fitbit product is capable of delivering five days of battery life, while the competing products only deliver a single day of battery life. The company has adopted advanced manufacturing methodologies to reduce heat.
Fitbit is fighting hard with industry majors such as Samsung, Apple, and Honor. Moreover, customers are moving towards fitness trackers such as Mi Band 4, which ships with premium features at an affordable price. With Fitbit Versa 2, the company has integrated Amazon Alexa, which will set new benchmarks in the wearables segment. You can just tap and ask queries via Alexa voice assistant.
Honor also attracted customers with budget-friendly fitness trackers. It is essential for companies like Fitbit to move ahead and provide low-cost alternatives in a bid to retain the competitive market. The company recently entered into a contract with Singapore Government to provide fitness trackers and services for a particular scheme.
