Xiaomi, a popular smartphone manufacturer regularly release new smartphones and accessories. The company used to conduct live launch events after issuing media invites. However, Xiaomi will launch the upcoming Redmi Note 8 series via live streaming due to Coronavirus. The company took to Twitter and revealed that they will not host on-ground product launch events in March due to safety concerns. The management has taken this decision to protect customers, employees, and stakeholders from the deadly COVID-19 virus. Xiaomi also urged customers to stay safe with folded hands.
Xiaomi’s CEO Manu Kumar Jain also issued a statement. He added that the global outbreak of Coronavirus COVID-19 has affected people severely. The company won’t conduct any lunch events on-ground in India. However, this measure is only for the month of March. If the situation improves, then the company could resume the launch event in April. Otherwise, this will be extended until the whole situation improves.
The main reason for the decision to conduct live streaming is to reduce exposure risk to Coronavirus COVID-19 for their Mi Fans, partners, Xiaomi employees, bloggers, and media friends. During on-ground launch events, people used to network with each other and shake hands. This will result in possible infections. With the online event, people can sit under the comforts of their home and office to watch the features and specifications of the new devices.
According to Xiaomi, reports of community spread are coming in from various parts of the world. There are also instances of asymptomatic carriers, which means a person could be a carrier of the virus without exhibiting any symptoms of the flu. The company operates under abundant caution and its aim is to help the community from any health problems.
Manu added that the Redmi Note series has seen some of the biggest product launches in India with thousands of people attending. The team ha always cherished the launches and the time spent with Mi Fans including media friends. The company will issue another update regarding future launches by the end of March.
The Redmi Note 9 and Redmi Note 9 Pro will launch on March 12 at 12 PM. You can watch the live stream on Mi.com and social media handles.
