Timex Group Launches #Deshkegaurav Campaign to Uplift the Spirits of True Heroes Fighting the COVID-19 Pandemic


Timex Group has kick started the #Deshkegaurav Campaign Under TMX Brand to uplift the spirits of True Heroes fighting the pandemic. The company has launched the campaign on its official Facebook page to praise and salute the frontline workers in their efforts to combat the ongoing global pandemic outbreak.

As part of the 10-day long #Deshkegaurav campaign, Timex Group aims to initiate a series of posts to thank and salute the true heroes of the country. This is because they protect the lives of others around them in these unprecedented times.

As part of the #Deshkegaurav initiative, the company urges people to nominate and tag heroes on the Facebook page of TMX. This includes sharing a brief description about the real contribution to the welfare of the society in these challenging times. Additionally, the company will provide 1000 TMX watches under this initiative to the nominated heroes. If you nominate a real social hero, then you will also be able to avail a chance to win a TMX watch.

Commenting on the #Deshkegaurav campaign, Ajay Dhyani, Head Marketing at Timex India disclosed that they are delighted to announce the campaign on the official Facebook page. Dhyani added that we should support and appreciate the real frontline health workers in the time of crisis.

They work by risking their lives and we should appreciate their job with the self-care they deserve right now. He said that this is their way of giving back to society. The #Deshkegaurav campaign is launched to give the impression that we are together and will bounce back stronger with this unified approach.

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The #Deshkegaurav campaign will run till June 12, 2020, on the TMX’s Facebook Page. You can search for TMX Group on Facebook and nominate other people by visiting the page. The company has established a partnership with Television celebrities Karan Patel and Sanjeeda Shaikh to promote the initiative.

The work of the celebrities is to encourage people to nominate their social heroes and thank our #Deshkegaurav on their social media platforms. Timex group also added that they are saluting all working professionals in addition to the frontline workers who work tirelessly to contribute their fight against COVID-19.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com